Experience Narrative and Journey Framework – Kent State University

User personas are only step one in coming to a complete understanding of an organization’s audience and their wants and needs. For the UXD master’s degree program at Kent State University (KSU), I took some provided personas and created a user experience narrative and a journey framework.

The user experience narratives identify what promotes and what detracts from a persona’s relationship with KSU. The journey frameworks show how each persona moves from mere awareness of the university all the way to advocacy for it.