User Research for a Paint Company

As part of the User Experience Design (UXD) master’s degree program at Kent State University, I conducted user research for a fictionalized version of a real business, a Fortune 500 paint & coatings company seeking to understand the purchasing decisions of homeowners on do-it-yourself (DIY) painting projects.

I interviewed and executed card sorts with 6 people who met the target audience profile. Please view my 5 minute narrated findings (below) or read the executive summary.